Film and animation technology may have advanced since 2007, but the skill, creativity and ambition in Sony Bravia's 'Playdoh' advert make this film just as inspiring and jaw-droppingly amazing as it was when it aired. This Making-of video shows just what it took to pull the whole thing together.
Featured is Juan Cabral, formerly creative director at agency Fallon, who worked on the Sony Bravia Balls and Paint ads. Juan also created and directed Cadbury's Gorilla - voted favourite ad of all time in the UK.
The full ad:
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